Many tributes have been made to the unexpected disappearances of Maggi. It all started when a enlightened wise person saw the claim made by Maggi “NO ADDED MSG”. How could that be? For Maggi to be so tasty yet without harm. It was not long afterwards that various test results showed an alarmingly high level of lead in Maggi, never mind MSG. And numerous states from North to South placing a ban on Maggi. Never has the national government been so effective and swift in implementing arbitrary bans (notwithstanding the recent #pornban and quickie stand withdrawal) (no pun intended)
Just like any smoker is aware of the dangers of smoking so too are noodle addicts. Who fails to understand a simple packet of instant noodles is bad for health. Ranging from indigestion to an array of health risks like increase in cancer risk etc. Yet the humble packet of instant noodles is deeply ingrained into our culture. It is Maggi in India, Waiwai/Rara in Nepal or other beloved brands in Pan-Asia. Be it for a quick breakfast, a fast warming bowl on a rainy day or the only subsistence on treks… instant noodles have always came to the rescue. Who the hell cared about MGS, lead, salt etc etc???
Not when it’s the cheapest and tastiest noodles around (after one develops a taste for it). Granola bars with all their nutritional overload is shadowed by the sugar content, and cornflakes and milk just does not do the trick for the spice & salt loving palate.
So it was out of the blue when Nestle voluntarily recalled Maggi off the shelves after test results showed it to be having 5-7 times the permissible lead level of MSG as per the Food & Drug Administration (FDA), therefore misleading the entire country with it’s “No MSG” labeling. Food and Drug Administration (FDA)But in my personal opinion I think the persecution of Maggi is driven by plain old vanilla economic espionage rather than the altruistic reasoning. Even if Maggi does deserve to be punished for lying.
Still for #Maggians it has been weeks that us like-minded folks have had to forgo Maggi, instead being forced into regretfully purchase Yippee, Top Ramen or Knorr’s soupy noodles which co-incidentally had their prices increased marginally. No offense but really….Yippee takes decades to nature a liking too, and soupy noodles is the most sodium ridden noodles that I have tasted. And I try ALOT of instant noodles. Top ramen is the most expensive at Rs16/- for the curry flavor which btw is the only decent flavor.
Which begs the question wtf is that silly man, and why is he not filing truckloads of cases for all the noodles that claim “NO ADDED MSG??” Come to think of it- there are a few people (& lawyers) who like to boast and randomly file cases for no other reasons than to exercise their right to do so and gain some publicity out of it.
Nestle has of course had sent samples to be verified overseas yet the FDA department has so far refused to accept the results. Just what is happening?? It’s amazing that Nestle has taken such a laidback stance when millions of Maggi has been recalled, little PR damage control conducted, lost out in cores of sales for more than a month since the official ban on June 5th. Do they more or less accept the test results stating the lead level?? for the first time in over 17 years, in place of the usual doublr digits growth, it posted 64+ crores loss during it's Quarterly reports. Some financial even go far as to estimate a loss of 1000+crore (appx. $200 millions) in brand value.
As I was writing this post, Nestle has stealthy broadcasted several ads of #maggians who are asking for the beloved friend to return back on various social media with the hashtags ##WeMissYouToo as part of their come back activities. But is it too little too late??
The ads if one observes all features a grown up man wondering when is Maggi returning back to the shelves for how/what else would they be eating?? There's a potential misstep right there in brand management again. Instead of focusing on a wholesome image they are pinning their comeback on a small segment of their actual demographic base.
As for me even when I know instant noodles are bad for me... I still choose to consume it. At least not every single day. And yes I await for Maggi, just like millions of #Maggian of the #WeMissYouToo bandwagon. Not because I cannot cook to save myself but rather for the convenience and unique taste that's decidedly #Maggi. Soft, limpid noodles, thick, savory soup that manages to fill my tummy.
here's another blog post from a disgrustled #Maggian